Cents and Sensibility - Kimberly and Friends' Consortium Message Board

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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium

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To: tranzz who wrote (2361)	4/25/1999 5:25:00 PM
From: Kimberly Lee	Read Replies (3) of 108040

The LCOS hyped release is both misleading and unethical. First of all, reach counts only the number of different people who visited the sites. A visitor could visit Lycos only once in the course of the month and be counted in the reach figure. The same person could use Yahoo hundreds of times during the month and still counts as only one visitor in Yahoo's reach calculation. Media evaluation requires two numbers: reach and frequency. Notice Lycos doesn't mention their page-view data in this release because it's only a fraction of Yahoo's. Secondly, Lycos includes Tripod and Wired Digital, and Yahoo doesn't include Geocities. Lycos is still a Yahoo wanabe, both now and in the foreseeable future.

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