gene,
As I have been reading everyone's wisdom over who is better than who etc. I have been somewhat puzzled by some of the discussions relative to the absolutely "correct" distribution strategy for the computer business. When everyone (none of whom have likely run a company, or significant marketing group, obviously) continually claims that CPQ should go to a pure direct model, citing all of the wonderful growth that DELL has accomplished, I become somewhat puzzled.
Granted, DELL has done an excellent job growing their business niche through their direct means, but your words tell quite a bit, "....when your direct model works best, when you only have 8% of global market...."
If a purely direct model is sooooo good, why does DELL only have 8% of the global market?? Why would the world's leader be satisfied with reducing their worldwide market share to 8%?
Just something I have been curious about for some time.
Regards,
f |
