(COMTEX) B: ROLLERBALL.COM ADDS NEW ON-LINE STORE TO ITS WEB SITE
B: ROLLERBALL.COM ADDS NEW ON-LINE STORE TO ITS WEB SITE
Company Launches 'RollerBall Sports On-Line'
Shoppers Can Securely Buy Skates & Accessories Directly on Web Site
345,000 Hits to Web Site in Q1
LOS ANGELES, April 26 /PRNewswire/ -- RollerBall International Inc.
(Nasdaq: ROLL) announced today it has launched its Web-site on-line
store, RollerBall Sports On-Line, as an addition to its corporate
Web-site www.rollerball.com. The site features all of the Company's
skates and accessories available for immediate shipment from its Los
Angeles-based warehouse and will provide a convenient method for
shoppers to buy RollerBall products via secure credit card ordering
direct from the Web-site. The Company plans to expand its on-line
catalog beyond its unique skates and skating accessories with
RollerBall branded apparel and sporting goods accessories as well as
licensed merchandise in a broad category range.
"We are making significant increases in our domestic retail
distribution, with our recent additions of more Champs, Sport Chalet
and Dunham's stores," said Jack Forcelledo, CEO and President of
RollerBall International. "For the convenience of those looking for
our products at the retail level, we continue to provide fresh updates
to our easily searched Web pages that gives the locations of selling
dealers nationwide."
"We still get a tremendous number of calls via our toll-free number,
888-ROLLER-8, asking how to buy our skates if there are no retail
locations nearby. RollerBall Sports On-Line is our solution to this
problem with its shopping cart format, secure credit card ordering and
immediate domestic and international shipping."
In response to press announcements last week about shopping cart
security concerns, the Company has verified with its Web-site host
provider, ValueWeb, a subsidiary of E.spire Inc., that Miva Merchant,
the shopping card commerce package that they provide, is correctly
installed on the Company's secure server. "All of our shoppers'
personal and credit card data is stored in encrypted file format and
always stays on the secure part of the Company's Web-site," said Arthur
Baker, RollerBall's VP in charge of the Web-site. "This data is
accessible only by the Company via confidential password-protected
access. We certainly understand why some people might be concerned
about shopping via the Internet. That is why we reconfirmed that our
shopping cart and our shoppers' personal information is secure."
In addition, the Company reaffirms its plan to incorporate a password
protected business-to-business E-commerce section to the current
Internet site which is expected to be operational in Q2 of this year.
This section will allow dealers an easy, Web-based method for order
processing and for tracking shipments.
This New Dealer section will be an innovative way for retailers to
utilize the upcoming E-commerce capabilities being designed into the
site. This will feature a major new selling program that will
facilitate the ability of the participating dealers to sell a wide
selection of the Company's product line. Currently staged for initial
dealer testing, this program is also expected to be announced in Q2.
The Company manufactures and markets the patented RollerBall(R) inline
skate which uses spherically-shaped wheels instead of the traditional
disc- shaped wheels, providing the consumer unparalleled balance,
stability, control and maneuverability.
The Company's inline skates are currently available at retail outlets
nationwide including selected Jumbo Sports, Dunham's, MVP Sports and
G.I. Joe's. RollerBall skates are also sold at Champs, Sport Chalet
and JCPenney catalog sales as well as through Home Shopping Network and
FIT-TV and are available from the Internet outlets FIT-TV.com,
Shopping.com and RollerBall Sports On-Line, a new feature of the
Company's Web site www.Rollerball.com.
This document contains forward looking statements that involve a
number of uncertainties and risks that could cause actual results to
differ materially from those discussed in the forward-looking
statements, including risks associated with the Company's accumulated
deficit, limited operating history, reliance on a limited number of
major customers, intense competition in the markets in which the
Company competes and other risks outlined in the Company recent
prospectus and the Company's subsequent SEC filings.
SOURCE RollerBall International Inc.
-0- 04/26/99 /CONTACT: Jack Forcelledo,
CEO & President, or Dale Baker, VP of Design and Development, both of
RollerBall International Inc., 310-275-5313, Rollerball@aol.com; or
Fran Daniels of Financial Sciences of America, 310-278-4413,
finsci@earthlink.net/
/Web site: rollerball.com (ROLL)
CO: RollerBall International Inc. ST: California IN: SPT MLM SU:
PDT
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