SCOTTS LIQUID GOLD - NYSE sym SGD - Beats OPTIONS! Message Board

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Microcap & Penny Stocks : SCOTTS LIQUID GOLD - NYSE sym SGD - Beats OPTIONS!

SGD 0.225

-11.1%

Dec 26 9:30 AM EST

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To: ChinuSFO who wrote (215)	4/26/1999 3:05:00 PM
From: J R KARY	of 222

Hope to analyze the 10 Q , SGD needs to revitalize the A-H marketing Expect to see a lot of new (3) skin-care product start-up expense and of course , if it were $50 mln in '98 revs the expenses would be less of a factor . New products add cost without revenue but SGD states it knows how to maximize its maturing A-H (Alpha Hydrox) products profitability . SGD knows it requires emphasizing your product's benefits clearly over your "on shelf" competitor's as the target who is now a "in store" buyer . Clearly put buying "power words" on the Red Box , add side bar colors to separate the red boxes from shelf blending , reduce seasonality by suggesting "summer" use etc and unify or simplify the A-H product line. Shelf space is priceless . SGD has achieved good spots in most stores and a revitalized A-H line could be very profitable . As investors with a long term horizon we shouldn't give up on this little doggie and as we are near bottom . Timing SGD's bad news for Friday's close was a blessing. 1998 was a costly year due to SGD's Family lawsuit and the Annual Report's tribute to the late Mrs Goldstein signals its closure . SGD needs 1999 to connect the (marketing) dots. Jim K. PS: CR , Thanks for the HS lead - looking into it .

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