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To: John Carswell who wrote (35)	3/3/1997 7:17:00 AM
From: Peter Longerich	of 36

John, How about an update on Individual Investor's prospects for increased advertising revenues in 1997. I notice that each issue seems to contain new advertising and there seems to be more color consumer advetisement (Gucci, Chivas Regal, Absolut) which I believe should add more revenue than the black and white financal adds. Since you are in the business, I thought you might have some insight. What do you think of their prospects in 97? Pete

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