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Strategies & Market Trends : The Round Table: A work by the squares of the SNDK thread.

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To: Paul Senior who wrote (143)	4/27/1999 7:00:00 AM
From: Ausdauer	Read Replies (1) of 194

Paul, If you enter SanDisk into the search you get a Seagate banner. Other sites if you enter "digital photography" or the like you will get a Kingston banner selling CF or perhaps an Epson ad selling a color printer with photographic quality. My point is that it is easy to create even a simple profile of potential customers and to locate banners which are appropriate for a given consumer. If you fill in an application for Yahoo! and use their browser function I am sure they can create an excellent profile based on your age, sex, zip code, income level, and search parameters. It is just so simple to keep a list of keywords or other data and then compile a "sketch" of that individual in front of the PC klacking on the keyboard. It is almost scary. Ausdauer

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