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Technology Stocks : ITGR- Integrity,Inc. Online Christian Music/Video Store
ITGR 64.57+2.0%Oct 31 9:30 AM EDT
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To: Fast Eddie who wrote (159)4/27/1999 9:08:00 AM
From: VivB  Read Replies (2) of 179
 
Fast Eddie, thanks for posting the news link.

I got my copy of the annual report last Thursday. Reading though the "Chairman's Report," Michael Coleman had quite a bit of discussion on the company's Internet focus. I thought these 3 paragraphs had some of his key points in that area:

"We know from sales of our products via the well known & fast-growing Amazon.com site & the leading Christian site, Crosswalk.com, a Didax site, that the Internet offers a viable and growing avenue for reaching customers for Integrity products. In February we announced direct selling relationships with those sites to allow us to broaden our reach to new customers.

Just as importantly, we have launched our own music store through Integrity's Web site, integritymusic.com, and we'll continue to make it more functional for our customers. The site is rich in information. It includes announcements of new releases, itineraries for our music artists' appearances, and biographical information about our artists and worship leaders. One important feature is a search capability that helps visitors to the site locate their nearest Christian bookstores.

As a company, we take a strategic view of the Internet's expansive possibilities. Unquestionably it will be a source of additional sales. Importantly, however, it also presents opportunities to bring synergies to other parts of our business, such as cost savings from replacing direct mail with electronic mail....."

I think this newest press release helps show that they are putting some serious emphasis on continued enhancement of their Web site.
Viv
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