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Non-Tech : J.B. Oxford
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To: Matt Nickels who wrote ()4/27/1999 9:25:00 AM
From: PaperProphet  Read Replies (2) of 2220
 
Re: Commercials.

I'm currently long on JB Oxford, but I think they might get a better response on their commercial if they clipped the last few seconds of it. Being a guy, knowing that I could talk to "Michael", my "personal broker", with romantic overtones does nothing for me. The rest of the commercial was clean and professional, they should have maintained that professionalism throughout the commercial.

Not saying anything against women, but I would guess men generate more revenues than women because of their trading habits and the margin they maintain. I think the ads should be more gender neutral. Ameritrade's commercial is good.
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