NEWS...April 27, 1999..news American Airlines To Sponsor Ms. Rio
American Airlines To Sponsor Ms. Rio Competition And Actfit.com Website
TORONTO, ONTARIO--American Airlines (http://www.aa.com/, ticker
symbol: AMR on NYSE), one of the largest passenger airlines in
North America, will be the Official Airline of the Ms. Rio
Competition and LaserMedia Inc.'s actfit.com website
(http://www.actfit.com/).
LaserMedia CEO Richard Hue announced the airline's participation
today. LaserMedia is co-ordinating the Ms. Rio event's promotion
and staging, in co-operation with the Rio Suite Hotel & Casino in
Las Vegas, a division of Harrah's Entertainment Inc. (ticker
symbol: HET on NYSE), one of the world's largest gaming
companies.
Scheduled for April 30, May 1 and 2 at the Rio Suite Hotel &
Casino, The Ms. Rio Competition will bring together 100 of
America's most accomplished female fitness champions in an event
with a top prize of $10,000. A select group of the Rio Suite's
clientele, as well as sports and entertainment celebrities, will
judge the competition, which has attracted other major sponsors
such as Banana Boat. The event will be broadcast on the
actfit.com site using streaming video provided by broadcast.com
(http://www.broadcast.com/).
In addition, actfit.com spokesperson Ms. Fitness America, Sherry
Goggin, will be Master of Ceremonies at the competition. Ms.
Goggin is an accomplished fitness writer, personal trainer and
television personality, and is America's best-known female
fitness champion.
"We're proud to have American Airlines come on board with us as
the official provider of air transportation," said Mr. Hue.
"American was chosen 'America's most admired airline' by Fortune
magazine, and we certainly appreciate the value of their
involvement. In return, we will be able to place the American
name in front of a coveted market segment, both at the
Competition and on an ongoing basis on our site."
American will receive prime advertising space at the show,
significant presence in the Rio's VIP Lounge, complimentary hotel
and VIP services at the Rio Suite for American Airlines
representatives, and other promotional considerations. In
addition, the online audience for the broadcast of the Ms. Rio
Competition is estimated at a potential one million people.
The securing of American Airlines' participation is a result of
both LaserMedia's aggressive pursing of major advertisers, and
the phenomenal growth of the actfit.com network. In existence
only since January of this year, the network has already
surpassed the benchmark of one million page impressions per
month.
LaserMedia anticipates that by the end of the third quarter of
1999, on-site advertising will account for a significant portion
of its revenues.
Actfit.com is the Internet's only fully-interactive health and
fitness website. Log on to actfit.com for all your
interactive health and fitness needs! American Airlines
(http://www.aa.com/), The Rio Suites Hotel & Casino
(http://www.playrio.com/), and broadcast.com
(http://www.broadcast.com/) are independent companies and not
part of LaserMedia Inc.
Forward-looking statements and comments in this press release are
made pursuant to the safe-harbor provisions of Section 21E of the
Securities Exchange Act of 1934. Such statements relating to,
among other things, the prospects for the company to increase the
level of sales, complete future web sites or complete future
acquisitions are necessarily subject to risks and uncertainties,
some of which are significant in scope and nature, including, but
not limited to, the risks related to the demand for the company's
products and/or services, competition, and availability of
capital. The information herein has not been approved or
disapproved by regulatory authorities.
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FOR FURTHER INFORMATION PLEASE CONTACT :
RT Equity Inc.
Jack Wall or Vince Balatbat
Investor Relations
(416) 967-4779 / (888) 821-2800
INDUSTRY: ITC
SUBJECT: NWS
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