PK...then I say....LET'S RUN IT AGAIN !!!!! I wonder if folks have a handle on how quickly this internet company is moving forward. For those new to the thread I would suggest a visit to the site and visit to YaHoo to catch up on the releases. LZMCF closed today at .56/.60...news broke after market in the US.
gpg
American Airlines To Sponsor Ms. Rio Competition
And Actfit.com Website
TORONTO, ONTARIO--American Airlines (http://www.aa.com/, ticker symbol: AMR on
NYSE), one of the largest passenger airlines in North America, will be the Official Airline of the Ms. Rio Competition and
LaserMedia Inc.'s actfit.com website (http://www.actfit.com/).
LaserMedia CEO Richard Hue announced the airline's participation today. LaserMedia is co-ordinating the Ms. Rio event's
promotion and staging, in co-operation with the Rio Suite Hotel & Casino in Las Vegas, a division of Harrah's Entertainment
Inc. (NYSE:HET - news; ticker symbol: HET on NYSE), one of the world's largest gaming companies.
Scheduled for April 30, May 1 and 2 at the Rio Suite Hotel & Casino, The Ms. Rio Competition will bring together 100 of
America's most accomplished female fitness champions in an event with a top prize of $10,000. A select group of the Rio
Suite's clientele, as well as sports and entertainment celebrities, will judge the competition, which has attracted other major
sponsors such as Banana Boat. The event will be broadcast on the actfit.com site using streaming video provided by
broadcast.com (http://www.broadcast.com/).
In addition, actfit.com spokesperson Ms. Fitness America, Sherry Goggin, will be Master of Ceremonies at the competition.
Ms. Goggin is an accomplished fitness writer, personal trainer and television personality, and is America's best-known female
fitness champion.
''We're proud to have American Airlines come on board with us as the official provider of air transportation,'' said Mr. Hue.
''American was chosen 'America's most admired airline' by Fortune magazine, and we certainly appreciate the value of their
involvement. In return, we will be able to place the American name in front of a coveted market segment, both at the
Competition and on an ongoing basis on our site.''
American will receive prime advertising space at the show, significant presence in the Rio's VIP Lounge, complimentary hotel
and VIP services at the Rio Suite for American Airlines representatives, and other promotional considerations. In addition, the
online audience for the broadcast of the Ms. Rio Competition is estimated at a potential one million people.
The securing of American Airlines' participation is a result of both LaserMedia's aggressive pursing of major advertisers, and
the phenomenal growth of the actfit.com network. In existence only since January of this year, the network has already
surpassed the benchmark of one million page impressions per month.
LaserMedia anticipates that by the end of the third quarter of 1999, on-site advertising will account for a significant portion of
its revenues.
Actfit.com is the Internet's only fully-interactive health and fitness website. Log on to actfit.com for all your
interactive health and fitness needs! American Airlines (http://www.aa.com/), The Rio Suites Hotel & Casino
(http://www.playrio.com/), and broadcast.com (http://www.broadcast.com/) are independent companies and not part of
LaserMedia Inc.
Forward-looking statements and comments in this press release are made pursuant to the safe-harbor provisions of Section
21E of the Securities Exchange Act of 1934. Such statements relating to, among other things, the prospects for the company to
increase the level of sales, complete future web sites or complete future acquisitions are necessarily subject to risks and
uncertainties, some of which are significant in scope and nature, including, but not limited to, the risks related to the demand for
the company's products and/or services, competition, and availability of capital. The information herein has not been approved
or disapproved by regulatory authorities.
Contact:
RT Equity Inc.
Jack Wall or Vince Balatbat
Investor Relations
(416) 967-4779 / (888) 821-2800
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