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Non-Tech : POLAROID CORP. (PRD)
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To: opalapril who wrote (34)4/27/1999 10:05:00 PM
From: kinkblot  Read Replies (1) of 44
 
Anatomy of a camera {PopShots}

by Steven Syre, in The Boston Globe Magazine 4-25-99, page 8:
boston.com

   Promotion - everything from packaging to television ads - was envisioned as young and edgy. Designers put a photo of a woman with bright lipstick and dark sunglasses on the plastic bag the camera was packaged in; hot orange lettering was everywhere. Polaroid was going for hip.
   Designing the camera itself wasn't nearly as simple...

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The public demonstration: low-budget remake of Land, New York, 1947.
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