Novell (NOVL) dirt cheap, good buy? Message Board

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Technology Stocks : Novell (NOVL) dirt cheap, good buy?

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To: Frederick Smart who wrote (26784)	4/28/1999 12:45:00 AM
From: ToySoldier	Read Replies (2) of 42771

Fredrick, I have Senior Technical IT Architects and Customer IT Architects that still do not have a strong understanding of what NDS and a full-service DS can provide our customer/themselves. Selling NDS is very difficult and I still think NOVL is missing the boat it engaging some really smart advertisers that can humanize the NDS concept and then broadcasting this message. I still think they should start a few TV ads that would equate a Directory Service (NDS) to some common DS icons in life. Example: Clip1: A woman looking through a telephone book & she says "I'm using a Directory" Clip2: A man looking through a card catalog at a library says "I'm using a Directory" Clip3-4: Other common scenes.... Clips5-7: Novell Logo and partner products like Groupwise, Lucent, IBM, Peoplesoft, etc. and the users on the product also say "We're using a Directory" Closing clips: Novell & NDS logos and words... Just a lame TV commercial idea (I never said I was a great advertising company prospect) but you know what I'm getting at. NOVL must get they concept in front of corporations that are not currently interested in NOVL because of the "NOVL is a dying company" thoughts. Believe me, there are still a TON of these IT directors out there that think this. It has just been too quiet at NOVL. I have a bad feeling about the prospects of Digital-Me within NOVL. And the longer that NOVL is staying quiet about Digital-Me, the more nervous I get. I have worked closely with NOVL for 13 years and I have seen many good ideas go a muck because of political in-fighting. I hope I am wrong that with Eric there now, this in-fighting on a GREAT concept won't cripple Digital-Me. Come on NOVL - show us some signs that this product is not just a great idea! NOVL MUST create an "Internet Solutions" division that can focus on these products and ISP-required products/services. I still fear that at least one VP at NOVL is too focused on the initial goals set by Eric. He cannot see that Internet and e-commerce solutions like Digital-Me and I-Chain MUST BE developed at Internet Speed - as they termed it themselves during the Global Partners Summit. PRACTICE WHAT YOU PREACH! Toy

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