Novell (NOVL) dirt cheap, good buy? Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Novell (NOVL) dirt cheap, good buy?

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: ToySoldier who wrote (26786)	4/28/1999 2:13:00 AM
From: Jack Whitley	Read Replies (1) of 42771

<<Just a lame TV commercial idea (I never said I was a great advertising company prospect) but you know what I'm getting at. NOVL must get they concept in front of corporations that are not currently interested in NOVL because of the "NOVL is a dying company" thoughts. Believe me, there are still a TON of these IT directors out there that think this.>> I agree completely. The Lotus/Domino "I Am" commercials are very powerful. There is not a decision maker out there that doesn't at least know what R5 is and have a sense for the power it brings. Building brand awareness among the masses is very important, even for technical products. I don't think your commercial ideas are lame at all. As shallow as it sounds, Novell has to make NDS "cool". "Digital Me" is a great trojan horse and they are blowing it. They've done the hard part, it really works, they just need to PROMOTE it. How's this for an NDS commercial - We are in a smoke filled data center with about half of the screens flickering the "blue screen of death" and 20 or so network admins each on the phone screaming either "REBOOT!!" or "I CAN"T FIND IT!!" Cut over to a Novell powered data center with all machines running smoothly, silently, Open View showing 95% resources available, and no one in the room. Cut to a golf course with 2 guys playing golf with Novell staff bags on the cart. They putt out on 18, the guy takes his pager out and presses a few keys and says " I just mounted 5 gig worth of files, lets play 9 more". They drive off to the first tee. I think that would hit home to a large slice of the IS community. The only thing more powerful (but not much) would be some sexually oriented commercial. jww

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next