QDEL - Quidel more quick diagnosis Message Board

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Biotech / Medical : QDEL - Quidel more quick diagnosis

QDEL 26.60

+9.2%

Nov 24 3:59 PM EST

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To: DeadHead who wrote (467)	3/3/1997 5:58:00 PM
From: David B.	of 1693

Gordon - For what it's worth - Maybe I'm a little biased coming from a marketing background, but I'm also distressed "that the medical community is still largely unaware of these tests". I'm hoping that Quidel's management is not solely relying on P&G's field force to develop the market... IMO Quidel should be dropping a lot of mail and placing ads. Offering free trials and showing the economic & medical benefits associated with "quick testing" will help them long term. IMO capturing market share at this point in the game is MUCH more important than showing earnings increases q-to-q. I think Wall St. would agree. DB

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