OMKT <NEWS> ...
Headline: Open Market Announces ShopSite 4
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New Functionality Makes it Even Easier For Merchants to Set Up Shop
on the Internet
BURLINGTON, Mass., April 28 /PRNewswire/ -- Open Market, Inc.
(NASDAQ:OMKT), a leading provider of Internet commerce and information
publishing software, today announced ShopSite(TM)4, the next-generation of
Open Market's industry-leading ShopSite product line. New features in
ShopSite 4 include a completely revamped user interface, new merchandising
capabilities, and a new Store Setup Wizard, making it even easier for small-
to medium-sized merchants to take advantage of Open Market's Internet commerce
applications.
Key features new in ShopSite 4 include:
-- Store Setup Wizard -- all ShopSite service levels now include an
enhanced wizard which makes creating a catalog and configuring a store
easier than ever;
-- New User Interface -- makes the process of maintaining a ShopSite store
more intuitive, and includes advanced and basic editing options;
-- Page Layout Themes -- professionally designed themes that allow novice
users to create a well-designed store;
-- Database Management -- allows merchants to backup and restore vital
data without contacting a host provider;
-- New Merchandising Options -- includes features such as an "On Sale"
module;
-- Dual Currency Support -- allows merchants to present prices in two
currencies, such as the British Pound and the Euro.
ShopSite 4 is now available through over 100 of Open Market's ShopSite
resellers worldwide, ranging in size from national telecommunication companies
to local Internet Service Providers.
"We have seen tremendous interest from Commerce Service Providers (CSPs)
and Internet Service Providers (ISPs) of all sizes to offer our ShopSite
product line," said Jeff Bussgang, vice president of marketing, Open Market,
Inc. "We attribute this interest to the strength of our products and our
partnerships. With ShopSite, smaller CSPs can partner with Transact(TM) CSPs,
such as Lycos or Cable & Wireless to offer solid commerce solutions."
What Commerce Service Providers Are Saying About ShopSite 4
"Open Market's ShopSite solution is hands down the most intuitive and
powerful store management software on the market," said Greg Heil, commerce
product manager, Hiway Technologies, Inc. "As one of the first e-commerce
software vendors to address the small business market, Open Market has had the
advantage of years of small merchant feedback and plenty of real success
stories."
"HostPro is proud to be a certified ShopSite CSP partner," said Marc
Afsharieh, vice president, marketing, HostPro. "After reviewing an extensive
array of e-commerce products, HostPro made the commitment to implement Open
Market's ShopSite suite, and offer these services to our clientele. We could
not be more pleased with the results. ShopSite's database integration, web-
based administration tools, and customizable catalog creation has launched the
successful e-commerce ventures of many of our clients. We feel that Open
Market's vision will continue to help HostPro offer innovative and reliable
e-commerce solutions to our clientele."
"As a rapidly growing ISP, we needed a low-cost, easy-to-use e-commerce
solution that has the ability to grow with a company's needs," said John
Butler, director of sales and marketing at West Coast Internet. "After
reviewing and testing many products, it became clear that Open Market was the
company we wanted to be aligned with as a partner. We like their support and
their software. We have identified the value within the ShopSite program and
it makes our job selling solutions so much easier."
Pricing and Availability:
ShopSite 4 is now available on most popular Unix platforms through
ShopSite CSPs worldwide. To find a ShopSite CSP, please visit
www.openmarket.com. Pricing for merchants is dependant on CSP bundles and
options, and begins at less than $100 per month. ShopSite Partner Packages
begin at $5,000.
More about Open Market
Founded in 1994, Open Market, Inc. (NASDAQ:OMKT) is the market-share
leader in Internet commerce software with over 20,000 merchant licenses sold
worldwide. Open Market's high-performance application software products and
professional services allow its customers to engage in business-to-consumer
and business-to-business Internet commerce, information commerce, and
commercial publishing. Among Open Market's distinguished roster of global
customers are many of the most popular domains on the Web, including
Lycos.com, AOL.com, Time Warner, major industrials such as Ingram Micro,
Milacron, and Acer, more than 700 publishers using Folio Products, including
the top 10 commercial publishers, and 10 of the world's top 13 national
telephone companies. The company, headquartered in Burlington, Massachusetts,
with offices in Japan, Canada, the UK, France, Germany, The Netherlands,
Italy, and Australia can be reached by calling 1.888.OPEN.MKT or by visiting
openmarket.com.
This news release contains forward-looking statements that involve a
number of risks and uncertainties. Among the important factors that could
cause actual results to differ materially from those indicated by such
forward-looking statements are the company's limited operating history, delays
in product development, development of the Internet market, changes in product
pricing policies, competitive pressures, and the risk factors detailed from
time to time in the company's periodic reports and registration statements
filed with the Securities and Exchange Commission.
Open Market, Transact, Shopsite, and We ARE Internet Commerce are
trademarks or registered trademarks of Open Market, Inc. in the United States
and other countries.
SOURCE Open Market, Inc.
-0- 04/28/99
/CONTACT: Katie O'Loughlin, 781-359-7366, oloughlin@openmarket.com, or
Investor: Annmarie Russell, 781-359-7589, russell@openmarket.com, both of Open
Market/
/Company News On-Call: prnewswire.com or fax,
800-758-5804, ext. 112653/
/Web site: openmarket.com |
