Novell (NOVL) dirt cheap, good buy? Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Novell (NOVL) dirt cheap, good buy?

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: ToySoldier who wrote (26786)	4/28/1999 11:41:00 AM
From: PJ Strifas	Read Replies (1) of 42771

Hello! You may already know this but for the rest of us, there's a good place to turn these ideas in at Novell - it's called the Customer Response Center (crc@novell.com). They will listen to ideas, thoughts etc and see that it gets down to the product & project managers of the product in question. I'm sure that you could find a way to get these ideas to them who in turn could use them in their own marketing plans. Seems that there is some shift going on at Novell about marketing but I don't think we'll see $100 million ad campaigns anytime soon. I would like to see more exposure to mainstream media (print & TV) too. By the way, I like you're idea :) We have some ads we're working on to promote Novell Education as well as some "seminar" type workshops to introduce the products to more IT people. At BrainShare we discussed with Novell the opportunity to target these workshops at higher levels within companies (such as CEOs, CIOs, MIS Directors and even CFOs). We see a definite enthusiasm for Novell products once people see them, work with them and understand them. It goes beyond just selling them on the product but consulting and education too. Companies need "barriers" such as implementation, maintenance and training lowered before then can make the shift in their business focus into Novell's directory-based products. Making NDS work takes some sweat, it's not rocket science but it's not like building a sand castle either. Also, maybe they could move Corporate Marketing and Technical Marketing out to the new San Jose facility. The closer they get to LA, the easier it will be for them to get into some advertising that sells? Peter J Strifas Check out our bus ad at wetrain4u.com Any comments are welcomed :)

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next