Released just now...54/.58....LZMCF...follow up to yest:
(COMTEX) B: American Airlines To Sponsor Ms. Rio Competition And Actf
B: American Airlines To Sponsor Ms. Rio Competition And Actfit.com Website
TORONTO (April 27) BUSINESS WIRE -April 27, 1999--LaserMedia
Communica(CANADIAN DEALING NETWORK:LMCD.) (OTC Bulletin Board:LZMCF)
American Airlines (http://www.aa.com/, ticker symbol: AMR on NYSE), one
of the largest passenger airlines in North America, will be the
Official Airline of the Ms. Rio Competition and LaserMedia Inc.'s
actfit.com website (http://www.actfit.com/).
LaserMedia CEO Richard Hue announced the airline's participation today.
LaserMedia is co-ordinating the Ms. Rio event's promotion and staging,
in co-operation with the Rio Suite Hotel & Casino in Las Vegas, a
division of Harrah's Entertainment Inc. (ticker symbol: HET on NYSE),
one of the world's largest gaming companies.
Scheduled for April 30, May 1 and 2 at the Rio Suite Hotel & Casino,
The Ms. Rio Competition will bring together 100 of America's most
accomplished female fitness champions in an event with a top prize of
$10,000. A select group of the Rio Suite's clientele, as well as sports
and entertainment celebrities, will judge the competition, which has
attracted other major sponsors such as Banana Boat. The event will be
broadcast on the actfit.com site using streaming video provided by
broadcast.com (http://www.broadcast.com/).
In addition, actfit.com spokesperson Ms. Fitness America, Sherry
Goggin, will be Master of Ceremonies at the competition. Ms. Goggin is
an accomplished fitness writer, personal trainer and television
personality, and is America's best-known female fitness champion.
"We're proud to have American Airlines come on board with us as the
official provider of air transportation," said Mr. Hue. "American was
chosen 'America's most admired airline' by Fortune magazine, and we
certainly appreciate the value of their involvement. In return, we will
be able to place the American name in front of a coveted market
segment, both at the Competition and on an ongoing basis on our site."
American will receive prime advertising space at the show, significant
presence in the Rio's VIP Lounge, complimentary hotel and VIP services
at the Rio Suite for American Airlines representatives, and other
promotional considerations. In addition, the online audience for the
broadcast of the Ms. Rio Competition is estimated at a potential one
million people.
The securing of American Airlines' participation is a result of both
LaserMedia's aggressive pursing of major advertisers, and the
phenomenal growth of the actfit.com network. In existence only since
January of this year, the network has already surpassed the benchmark
of one million page impressions per month.
LaserMedia anticipates that by the end of the third quarter of 1999,
on-site advertising will account for a significant portion of its
revenues.
Actfit.com is the Internet's only fully-interactive health and fitness
website. Log on to actfit.com for all your interactive
health and fitness needs! American Airlines (http://www.aa.com/), The
Rio Suites Hotel & Casino (http://www.playrio.com/), and broadcast.com
(http://www.broadcast.com/) are independent companies and not part of
LaserMedia Inc.
Forward-looking statements and comments in this press release are made
pursuant to the safe-harbor provisions of Section 21E of the Securities
Exchange Act of 1934. Such statements relating to, among other things,
the prospects for the company to increase the level of sales, complete
future web sites or complete future acquisitions are necessarily
subject to risks and uncertainties, some of which are significant in
scope and nature, including, but not limited to, the risks related to
the demand for the company's products and/or services, competition, and
availability of capital. The information herein has not been approved
or disapproved by regulatory authorities.
-0- mb/ms*
CONTACT: RT Equity Inc.
Jack Wall
or
Vince Balatbat, 416/ 967-4779 /(888) 821-2800
KEYWORD: NEW YORK
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS Today's News On The
Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
URL: businesswire.com
*** end of story ***
|
