NEOMAGIC(R) ACCELERATES GRAPHICS, VIDEO & DVD IN NEW IBM THINKPAD 570
Transforming Notebook PC
MagicMedia(TM) 256 Spans From Thin-and-Light to All-in-One Notebook
SANTA CLARA, Calif., April 28 /PRNewswire/ -- NeoMagic Corporation
(Nasdaq: NMGC), the pioneer of embedded memory and logic technology and
the leading producer of single-chip multimedia accelerators, announced
today that the new IBM ThinkPad 570 uses a NeoMagic MagicMedia256AV
multimedia accelerator. The recently announced ThinkPad 570 is one-inch
thin, weighs 4 pounds, and defines a new category of portable PC. The
"transformer" notebook instantly converts from an all-in-one, desktop
replacement system into a thin-and-light ultraportable notebook when
lifted off of its UltraBase.
"IBM has broken new ground with the ThinkPad 570 'transformer'
notebook, offering the best in ultraportable mobility, but also fully
featured 'all-in-one' configuration in a single product," said J. Gerry
Purdy, Ph.D., President and CEO of Mobile Insights, a market analysis
and professional services firm in Mtn. View, California. "Their ability
to deliver a high-performance multimedia platform in the thin-and-light
configuration based on NeoMagic's 256-bit embedded DRAM technology
demonstrates that high performance can be provided in an ultraportable
like the ThinkPad 570."
"The MagicMedia256AV combines the highest performance, lowest power,
and smallest size in a single solution, demonstrating NeoMagic's
continuing focus on pushing the edge of state-of-the-art integration,"
said Ron Jankov, senior vice president and general manager of
NeoMagic's Multimedia Products Division. "Our MagicWare TM embedded
memory and logic technology delivers the high-performance multimedia
capabilities that have enabled the entire thin-and-light notebook
category. The single-chip MagicMedia256AV delivers audio, video, and
DVD playback features with excellent battery life."
About NeoMagic
NeoMagic Corporation, based in Santa Clara, California, has
pioneered the integration of DRAM, complex logic, and analog circuits
into single-chip solutions. The Company's proprietary MagicWare(TM)
technology increases performance while reducing power consumption, by
eliminating the need to drive signals off-chip to discrete memory. In
addition to multimedia accelerators for notebook computers, the company
is now pursuing product opportunities in digital cameras, DVD drives,
and DVD players. NeoMagic's multi-market strategy focuses on
applications that benefit from mobility, small form factor, battery
life, and performance enhancements, and provide value-added
semiconductor solutions for mobilizing the capture, storage, access,
and playback of digital multimedia content for the internet age.
NeoMagic Corporation has been awarded honors by the Fabless
Semiconductor Association for the past three years: In 1996, as the
industry's "Most Respected Private Fabless Company;" In 1997 and 1998,
as the "Best Financially Managed Fabless Company." NeoMagic may be
contacted on the World Wide Web at www.neomagic.com or at 408-988-7020.
NOTE: IBM and ThinkPad are trademarks of IBM Corporation. NeoMagic and
the NeoMagic circle logo are registered trademarks of NeoMagic
Corporation. MagicWare and MagicMedia are trademarks of NeoMagic
Corporation. All other trademarks are the property of their respective
owners. NeoMagic disclaims any proprietary interest in the marks and
names of others.
SOURCE NeoMagic Corporation
-0- 04/28/99 /CONTACT: Betty Watkins of
NeoMagic Corporation, 408-988-7020, or bwatkins@neomagic.com; or Bruce
LeBoss of ChipShots, Inc., 408-541-8744, or leboss@chipshots.com, for
NeoMagic/
/Company News On-Call: prnewswire.com or
fax, 800-758-5804, ext. 122831/
/Web site: neomagic.com (NMGC)
CO: NeoMagic Corporation ST: California IN: CPR SU:
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