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HOUSEHOLD DIRECT, INC. formerly (RDI Marketing, Inc.) C O R P O R A T E ~ P R O F I L E
With the use of the Internet surging, and e-commerce still in its infancy, HouseHold Direct has targeted the fragmented but lucrative network of private wholesale consumer buying clubs as its springboard to becoming the dominant factor in an $8 billion industry which is ripe for consolidation.
Management has carefully conceived of a multi-faceted strategy for dynamically growing its company. By acquiring established and strategically positioned consumer buying clubs, HouseHold Direct is capturing a membership base that is already wed to the concept of buying household staples, leisure and luxury items at unparalleled savings.
As it grows that base internally and through additional acquisitions, HouseHold Direct will employ the enormous leverage of e-commerce to maximize the appeal of the club benefits, to expand its membership base, and even attract business from non-members who, while not enjoying the same benefits and attractive prices as members, nevertheless find the access to merchandise more attractive than other sources. For obvious reasons, this category becomes a huge reservoir for attracting new members, and at no added cost!
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