Doug,
Its only been a month since Duramed got approval. Lets give these guys a break. If you look on their web site you will find an outline of the marketing plan, I quote:
" Cenestin Marketing Campaign
Duramed has been working aggressively in the months leading up to the approval of Cenestin to plan for a comprehensive product launch. Duramed will be working closely with Cardinal over the next 12-14 weeks to ensure that all aspects of the product rollout are in place. These steps include distributing product to pharmacies and arranging for face-to-face visits with physicians, as well as initiating a comprehensive advertising program," Arington noted.
"Cardinal MarketFORCE will use its expertise to establish a high-quality sales force within a short period of time. We're pleased because we will work with them to ensure that the force is one that can grow as we accelerate our branded product efforts over the next several years."
Duramed and Cardinal noted that Cardinal MarketFORCE's management team has built a number of contract sales forces in the past, ranging in size from 25 to 400 people. The Cardinal team includes:
- Don Wetherhold, president, with extensive experience in hormone replacement sales and marketing and two years with the second largest contract sales and marketing organization in the world.
- Thomas Dimke, vice president of operations, one of two individuals who organized the U.S. roll-out of the largest contract sales and marketing organization in the world, and also spent 12 years at Ciba-Geigy in a variety of capacities, including executive regional director of sales, working in the women's health and hormone replacement areas.
- Bruce Ward, vice president of sales, who was with the Ross Division of Abbott Laboratories for 14 years, which marketed a variety of products to obstetricians and gynecologists.
...""
You will note that the milestone for the rollout campaign is 12-14 weeks from March 30th. That puts us in June, also they will be advertising. I think we should relax a bit and give them another month or so.
Heck, I know you waited 12 months the last time, what's 12 weeks to a guy with nerves of steel and ice water in his veins.
thure |
