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Non-Tech : Barnes & Noble (BKS)

BKS 6.490

0.0%

Aug 19 5:00 PM EST

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To: .com who wrote (875)	4/28/1999 9:44:00 PM
From: American Spirit	Read Replies (1) of 1691

AMAZON is way-overvalued compared to BKS who will someday kick its butt and be #1. I have never shorted a stock but was tempted on AMAZON a few days ago. Would have been a good move too. The best e-commerce strategy now will be to have both a major e-site and physical stores. One is an advertisement for the other and you an actually return books to the store if you like. As AOL's exclusive partner BKS will have the #1 bookselling site with the best name-brand recognition. Also, BKS is buying AMAZON's wholesaler Ingrams which has AMAZON very worried. They're talking about putting up some "firewall" to protect AMAZON's trade secrets but BKS will soon be AMAZON's supplier. (Unless the Feds call it monopolistic and kill the deal, but I'm hearing they won't). BKS should do just fine. AMAZON's stock has already run to the moon. BKS is just starting.

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