WDC/Sandisk Corporation Message Board

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Technology Stocks : WDC/Sandisk Corporation

WDC 139.09

-0.8%

Nov 21 9:30 AM EST

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To: Art Bechhoefer who wrote (5564)	4/29/1999 9:26:00 AM
From: Ausdauer	Read Replies (1) of 60323

Thread, Please look at this link. shopper.com The Lexar 64 MB CF (#118) is outselling the SanDisk 48 MB CF (#180) on this e-mall site. This tells you that Lexar has been quite successful in marketing product and establishing name brand recognition for their digital film based on print advertising, emphasis on write speed ("4X" and "8X"), retail presence, digital photography starter kits and their website at digitalfilm.com. I do not feel that the preliminary judgement in the Lexar suit is inconsequential. SanDisk now has a 96 MB CF card available for around $250.00. If we are to be competitive with the microdrive or Calluna Card we will need to see retail prices near $1.50/MB this year and $1.00/MB next year. shopper.com Keep the faith. Ausdauer

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