QDEL - Quidel more quick diagnosis Message Board

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Biotech / Medical : QDEL - Quidel more quick diagnosis

QDEL 26.60

+9.2%

Nov 24 3:59 PM EST

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To: David B. who wrote (468)	3/4/1997 1:47:00 AM
From: steve dietrich	of 1693

David, Don't you think that for the target market that the test is approved for that their current marketing strategy will prove effective? I think that if (when) they get approval for OTC sales, it will be very important to get the word out to the general public. Although I wouldn't argue that it isn't important even now with their current approval. But that kind of advertising I'm sure would prove prohibitively expensive at this point. What I'd really like to see is some free pr in the form of some of the investigative shows like 60 min. or nightline doing a piece on H.pylori. You would think that something like this would at least make mention on the national news. Makes one wonder if the advertisers for conventional treatment of stomach disorders are keeping it off the air.

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