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 (COMTEX)     A: BRADLEY PHARMACEUTICALS REPORTS STRONG FIRST QUARTER SALE
 A: BRADLEY PHARMACEUTICALS REPORTS STRONG FIRST QUARTER SALES & EARNINGS;
 
 Earnings Increase 38% in the Quarter
 
 FAIRFIELD, N.J., April 28 /PRNewswire/ -- BRADLEY PHARMACEUTICALS,
 INC. (Nasdaq: BPRX) today announced earnings of $556,000 or $0.07 per
 share (diluted) for the First Quarter ended March 31, 1999.  This
 compares with $404,000 or $0.04 (diluted) for the corresponding period
 last year, an earnings increase of approximately 38%, resulting in an
 earnings per share increase of approximately 75%.  Net sales for First
 Quarter 1999 were $5.1 million compared with $4.2 million for the same
 period last year, an increase of 21%.
 
 The Company's operating units, Doak Dermatologics and Kenwood
 Therapeutics, both contributed to increased sales and earnings.  First
 Quarter 1999 showed a strong increase in the sales of Doak
 Dermatologics' Carmol(R) family of urea-based therapies as well as Acid
 Mantle(R) skin acidifier and, exceeding expectations, the contribution
 from Kenwood Therapeutics' Brontex(R) potent cough suppressant.
 
 Chairman and Chief Executive Officer, Daniel Glassman, stated:  "With
 renewed focus on the Company's core physician relationships and
 increased investment in key brands, we are realizing net market share
 gains through targeted marketing and sales activities.  In addition, we
 are actively pursuing comparative clinical research data to enhance the
 competitive marketing of certain products.  With these results, the
 progress we have made in field force expansion to a presence exceeding
 80-strong and the major asset-based and acquisition line of credit
 financing recently completed with LaSalle Business Credit, Inc.,
 Bradley is gathering strength to reach milestones as an emerging
 specialty pharmaceutical company."
 
 The First Quarter conference call is tomorrow at 8:30 a.m. (ET), please
 dial 1-800-340-5809 after 8:20 a.m. to participate.
 
 BRADLEY PHARMACEUTICALS, INC. markets brandname products,
 over-the-counter pharmaceuticals and health-related products throughout
 the United States as well as in 27 international markets.  Bradley
 Common A Shares (BPRX) are traded on the NASDAQ National Market System.
 
 Please visit Bradley Pharmaceuticals' website at www.bradpharm.com.
 This release may contain forward-looking statements that reflect
 management's current views of future events and operations. These
 forward-looking statements are based on assumptions and external
 factors, including assumptions relating to regulatory action, capital
 requirements and competing products.  Any changes in such assumptions
 are external factors and could produce significantly different results.
 
 BRADLEY PHARMACEUTICALS, INC.
 Condensed Consolidated
 Statements of Operations
 Unaudited
 
 Three Months Ended
 March 31,
 1999               1998
 
 Net sales                                $5,128,470         $4,241,281
 Cost of sales                             1,309,227          1,314,797
 3,819,243          2,926,484
 
 Selling, general and
 administrative expenses                   2,538,184          1,970,327
 Depreciation and amortization               323,006            273,434
 Interest expense - net                       74,728             42,167
 2,935,918          2,285,928
 
 Income before
 income taxes                               883,325            640,556
 
 Income tax                                  327,000            237,000
 
 Net income                                 $556,325           $403,556
 
 Net income
 per common share
 Basic                                      $0.07              $0.05
 Diluted                                    $0.07              $0.04
 
 Weighted average number
 of common shares
 Basic                                  8,120,000          8,466,000
 Diluted                                8,192,000          9,316,000
 SOURCE  Bradley Pharmaceuticals, Inc.
 
 -0-                             04/28/99 /CONTACT:  Daniel Glassman,
 Chairman and Chief Executive Officer of Bradley Pharmaceuticals, Inc.,
 973-882-1505, ext. 210/
 
 /Web site:  bradpharm.com (BPRX)
 CO:  Bradley Pharmaceuticals, Inc. ST:  New Jersey IN:  MTC SU:  ERN
 
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