I have been involved in Racing all of my adult life. I have traveled the country racing cars,
and can tell you how tight the racing community is. When Microphonics decided to
approach NASCAR
in particular Gefforey Bodine, who also is heavily involved in the U.S. Bobsled effort, I
knew this marketing strategy was one that was well thought out. Most people are not
involved in racing and didn't realize that NASCAR is the fastest growing spectator sport
in the U. S. today. I have early on in my postings eluded to this fact. If you get your foot
in the door with NASCAR the marketing capabilities of a particular product are endless.
Consider the companies that
presently sponsor cars..DuPont, Caterpillar, Budweiser, Miller Brewing, Exide, Valvoline,
Pennzoil, McDonalds, R,J. Reynolds, AC Delco, Ford, GM,Jasper Engines, the list goes on
and on. Recognize any of those names from Microphonics contracts? In addition
Goodyear is exclusively involved in tire manufacturing and testing.
Watch a race on TV, see the vast amount of spectators in attendance, then picture the
viewing audience on TV and you will plainly see produict exposure..
Many questioned the NASCAR associastion, I hope the clip on CNBC tonite sheds some
light on what
this company has done..
Sprintcar |
