A posting from Stockhouse............
BCB, maximan, and several others have urged those who are thinking of investing in MCF to do due
diligence and then know that this is a long-term investment that will pay off handsomely. So may I
add the following to support that view:
1) Since the Internet smashes international boundaries, particularly the Canada/US boarder what
with NAFTA adding to it, it doesn't matter where the site creation/site marketing talent resides. I
have two Internet sites and I have servers in Toronto and Ohio, my banking is in Vancouver and
Colorado, and I'm not exactly sure where my credit card fulfillment company HO is located, I think
it's Nebraska but it doesn't matter.
2) Our American cousins are coming to the realization (and at a pace faster than Canadians so far)
that setting up an Internet site without having all ducks in a row (integration throughout admin, sales,
marketing, advertising, etc.) is imperative -- just having a site as a catalogue replacement doesn't
work any more (in fact, if it ever did). Those companies having the required complete knowledge to
integrate a company's function are far and few -- that why investors using their DD have taken to
Razorfish and, now, MCF.
3) Our American cousins, knowing that distance is ephemeral on the Internet and knowing that it
doesn't matter where the talent goes to bed at night, look northward and see they can get this talent
at a surprisingly low cost (at about 67 cents to their dollar). This is particularly important because, to
get a fully functional commercial site that's completely tied into the back end is expensive -- say
upwards of several million. It's the same reason that many film producers decide on Canada as a
venue -- inexpensive talent. MCF and Razorfish may be comparable yet I would really like to see a
side-by-side comparison of costs -- my guess (and I have to admit I haven't yet checked -- I will)
that the client gets more bang for his buck with MCF and that bottom line does count.
4) Brilliant software solutions are not location dependent. While much is done in various Silicon
Valleys, the problem with It Wasn't Invented Here doesn't affect the use of a particularly good
program. MCF's CALMS, for example, program works for any banking system no matter where
the bank is located -- and, since it matters not where MCF and this banks are situated vis a vis each
other, the bank gets service as if it were a next-door neighbor to MCF.
5) Business competition is getting fierce across North America. Many people, having read Bill
Gate's ‘Business @ The Speed of Thought' are now realizing why their competition is eating their
lunch. The drive to computerize a business is hot now but it's a small spark to what will happen
across the next several years. And, remember, while companies are wanting to build their Internet
and intranet systems to incorporate all functions, the in-house talent cost is formidable and that's why
ex-house companies such as MCF are going to be in high demand. American investors having done
their DD know this and that's why the run on full-service providers such as Razorfish and MCF.
I am not an expert on stocks yet I do know the market and the market needs that MCF is trolling. I
won't reveal my predictions for the stock price for MCF (although I have to BCB) but I can say that
panicky calls to sell now are as advisable as suggesting a lead life preserver.
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