MessageMedia Inc. (MESG) Message Board

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Technology Stocks : MessageMedia Inc. (MESG)

MESG 18.65

-25.4%

May 25 5:00 PM EST

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To: Gutterball who wrote (59)	4/30/1999 8:05:00 PM
From: Gutterball	of 553

MARKETING STRATEGY MessageMedia's strategy is to provide a strongly differentiated business-to-business brand by being the first to offer a variety of complementary electronic mail services in all segments of targeted markets. Initially, the Company will use a domestic direct sales force to target the financial services, publishing, e-commerce and direct marketing industries and later, MessageMedia intends to branch out into other domestic and international markets. The Company plans to build critical mass through internal development as well as acquisitions and strategic alliances. Acquisitions will be pursued when core capabilities must be augmented rapidly to meet market needs or when market share can be purchased at a favorable price. In addition, MessageMedia will pursue acquisitions, alliances, and customer opportunities among the SOFTBANK family of companies. Source: sec.gov From this strategy, I believe we will see deals with Ziff-Davis and Yahoo! down the road.

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