Zonagen (zona) - good buy? Message Board

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Biotech / Medical : Zonagen (zona) - good buy?

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To: Bruce Rosen who wrote (6453)	5/1/1999 8:07:00 AM
From: Linda Kaplan	Read Replies (1) of 7041

Bruce: The initial Mexico sales figure was huge. Do you think that all that product went to just a few pharmacies? I don't. I think it went to all the major pharmacies and some minor, too. I had the info about one pharmacy that carried it and one of our members claimed he went there and that it was readily available. He also said that sales were great. I wouldn't be aware of advertising in Mexico for any product at all. Neither would you. The fact we don't know about the advertising doesn't mean there was none. If the market was unimportant, why did they go for approval and the initial sales? They had to push for those sales? Why make a half-hearted effort in Mexico. Your idea that they were simply gathering info for US sales makes no sense to me. What information was gained? That the product wouldn't sell? Linda

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