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Technology Stocks : America On-Line: will it survive ...?
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To: Alec Epting who wrote (2125)3/4/1997 6:35:00 PM
From: yard_man   of 13594
 
There you go. Question is: what are they getting for the ads, will they continue to sell them and can they even come close to providing the monies necessary to take care of the burgeoning subscriber costs while the subcriber revenues have been essentially capped on a per-user basis. When the earnings come out look at the ad reveneues with a fine-tooth comb.

Re net ads effectiveness: How many do you click on while you're surfing? They are just in my way. If you watch TV, unless you leave the room or unless you watch multiple shows at the same time you "have" to watch the commercial. If I were a prospective advertiser I would spend more for TV and print than "net-vertising."
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