(PR NEWSWIRE) RollerBall's Skate Makes Jump Magazine's 'Cool List' Strong
RollerBall's Skate Makes Jump Magazine's 'Cool List' Strong Youth Market
Targeted
LOS ANGELES, May 3 /PRNewswire/ -- RollerBall International Inc.
(Nasdaq: ROLL) manufacturers of the patented and innovative RollerBall(R)
skate line, today announced that its 4-ball softboot skate Mangia Strada(TM)
has been included in Jump Magazine's "Cool List - First Annual Guide to What's
Hip." The Cool List appears in Jump's June issue currently available
nationwide. Jump Magazine reaches over 400,000 youths with a median age of
15 interested in athletic lifestyles.
"The Cool List and our continuing ventures with MTV positions the
RollerBall line as a dynamic alternative to the traditional inline skate
line," said Jack Forcelledo, Founder and CEO of RollerBall International. "We
are succeeding in presenting our product to the ultimate trend setters - the
youth market."
RollerBall's innovative line uses spherical "ball-shaped" wheels instead
of the traditional disc-shaped "blade" wheels. The unique shape of the
RollerBall wheel allows skaters more balance, control and stability.
Currently, the Company markets and manufactures a 2, 3, and 4-ball line. The
Mangia Strada (Italian for "Eats The Road:") from RollerBall's high-end 4-ball
line is a stylish softboot skate featuring black synthetic suede with a white
mesh, a carbon chassis and ABEC-3 high performance bearings.
The Company's inline skates are currently available at retail outlets
nationwide including selected Jumbo Sports, Dunham's, MVP Sports and G.I.
Joe's. RollerBall skates are also sold at Champs, Sports Chalet and JCPenney
catalog sales, as well as through Home Shopping Network and FIT-TV and are
available from the Internet outlets FIT-TV.com, Shopping.com and RollerBall
Sports On-Line, a new feature of the Company's Web site www.Rollerball.com.
A scanned photo of the Mangia Strada from Jump's "Cool List" can be found
at www.rollerball.com.
This document contains forward-looking statements that involve a number of
uncertainties and risks that could cause actual results to differ materially
from those discussed in the forward-looking statements, including risks
associated with the Company's accumulated deficit, limited operating history,
reliance on a limited number of major customers, intense competition in the
markets in which the Company competes and other risks outlined in the Company
recent prospectus and the Company's subsequent SEC filings.
SOURCE RollerBall International Inc.
-0- 05/03/99
/CONTACT: Jack Forcelledo, Jack@rollerball.com, Founder & CEO, or Dale
Baker, Dale@rollerball.com, VP of Design and Development, both of RollerBall
International Inc., 310-275-5313; or Fran Daniels of Financial Sciences of
America, 310-278-4413, finsci@earthlink.net, for RollerBall International
Inc./
/Company News On-Call: prnewswire.com or fax,
800-758-5804, ext. 130045/
/Web site: rollerball.com
/Web site: rollerball.com
(ROLL)
CO: RollerBall International Inc.; Jump Magazine
ST: California
IN: HOU SPT
SU:
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