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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.55

+0.2%

3:59 PM EST

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To: Glenn D. Rudolph who wrote (54614)	5/3/1999 11:35:00 AM
From: John Donahoe	Read Replies (1) of 164684

The cost of advertising is expensed as incurred. For the years ended December 31, 1998, 1997 and 1996, the Company incurred advertising expense of $60.2 million, $21.2 million and $3.4 million, respectively. Maybe there is another component in $313 mil number. How about the possibility that Marketing & Sales = Advertising + Fulfillment + ? = $313 mil. BTW, why do they place Fulfillment in both Cost of Sales and Marketing & Sales? Why not just include it all in Cost of Sales?

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