I just received this email:
BW0028 May 04, 1999 03:31 PACIFIC 06:31 EASTERN
( BW)(FL-TSIG.COM)(TSIG) TSIG.com Teams With TEMPO to Launch Enhanced
Entertainment-Focused CDs for Premium Promotions
Business Editors/High-Tech Writers
New York Premium Show
ST. PETERSBURG, Fla.--(BUSINESS WIRE)--May 4, 1999--
Companies Can Now Create Customized myMusicCard Enhanced-CDs
and Integrated Marketing Programs
TeleServices International Group, Inc. (OTC BB:TSIG), known as
TSIG.com, and TEMPO, Inc., announce the introduction of the
myMusicCard Enhanced-CD (E-CD) at the New York Premium Show, May 4-7,
1999.
The two companies are working together to offer value-added
entertainment-focused premiums through the new myMusicCard program.
The E-CD is a new and unique entertainment software premium to be
showcased by the companies to more than 4,000 buyers during the
four-day event.
Organizations searching for new and innovative promotional items
will have the opportunity to create customized myMusicCard Enhanced-CD
integrated marketing programs. The multimedia CDs, produced by TEMPO,
will include a selection of new music, multimedia programming, game
samples, hyperlinks to Internet websites, including the sponsoring
company as well as TSIG's www.mymusiccard.com, and will be loaded with
three myMusicCard units. The units entitle the E-CD recipient to
purchase three CDs or cassettes (from over 250,000 titles) with prices
of $10.99 each or less.
Inclusion of myMusicCard into the E-CD program provides several
key benefits to the sponsoring corporate customer. It offers a premium
item with a value of up to $15.00, provides on-going branding for the
sponsoring company, produces actual revenue for the sponsoring company
and creates a detailed customer database of marketing information.
TEMPO is in the process of launching the myMusicCard E-CD program
to 7,000 of its customers, including Victoria's Secret, The Limited,
American Express, Cadillac, Compaq, The Gap, Gerber, Pepsi-Cola,
Abercrombie & Fitch and the Paralyzed Veterans of America, through
targeted marketing campaigns. The sales teams of TSIG and TEMPO will
work together to promote the myMusicCard E-CD program to the corporate
and non-profit customers of both companies.
"The alliance with TEMPO opens up many new opportunities for
TSIG.com in the premium marketing area," said James Guild, president
of TSIG.com. "TEMPO's advanced optical disc software allows our
myMusicCard program to appeal to an even greater client base, and
gives us a first-rate partner for future endeavors."
"In my 15 years of entertainment software marketing and
promotion, I've never seen anything as complete and effective as this
exciting, new program," said Bob May, chief executive officer of
TEMPO, Inc. "Meeting the demands of today's market requires constant
innovation and creativity. The myMusicCard program is an example,
bringing on-going customer satisfaction, consumer market information,
and additional profit to every marketer who takes advantage of it."
About TEMPO, Inc.
Based in Atlanta, TEMPO is an entertainment marketing company
with over 10 years of experience in the business of licensing,
producing and executing custom-entertainment software-based promotions
for Fortune 1000 companies, as well as retailers, charities and
non-profit organizations. TEMPO recently gained licensing rights to
the Castle Music Catalog and is the exclusive marketer for AFIM (the
Association for Independent Music). In addition, TEMPO represents the
corporate premium and incentive services of PolyGram Records and
Philips Electronics.
About TSIG.com
Headquartered in St. Petersburg, TSIG.com provides outsourced
products and services to help companies quickly and easily build an
online presence. TSIG.com's proven offerings include pre-packaged Web
storefronts, industry-leading customer service and support, and
innovative marketing programs to build and retain site traffic. This
gives companies everything they need to have a Web store without the
excessive startup costs, complex support issues, lengthy
implementation schedules and customer service problems associated with
creating and maintaining e-commerce sites today.
The company recently launched myMusicCard.com, an online site
utilizing all of the company's products and services, at
mymusiccard.com. For more information on TSIG.com, please
visit the company's website at tsig.com.
This press release contains "forward-looking statements" within
the meaning of Section 27A of the 1933 Securities Act and Section 21E
of the 1934 Securities Exchange Act. Actual results could differ
materially, as the result of such factors as (1) competition in the
markets for online services, for the products and services sold by the
company, and for outsourced teleservices, (2) the ability of the
company and TEMPO to execute their plans, (3) the availability of
financing at favorable terms, and (4) other factors detailed in the
company's public filings with the SEC.
--30--pw/sf* azs/sf
CONTACT: TSIG.com
Paul Henry, 727/897-4000
phenry@tsig.com
or
Golin/Harris International
Sean Kauppinen, 415/808-9800
skauppinen@tsig.com
or
communications.21
Kim Krug, 404/814-1330
kkrug@c21pr.com
KEYWORD: FLORIDA NEW YORK
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED ENTERTAINMENT
INTERACTIVE/MULTIMEDIA/INTERNET PRODUCT TRADES
REPEATS: New York 212-752-9600 or 800-221-2462; Boston 617-236-4266 or
800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473
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(722)
Dennis F |
