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Technology Stocks : BAMM - BOOKs A Million (BAMM) .. the next Amazon.com ????

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To: Nimbus who wrote ()5/4/1999 7:13:00 AM
From: Jonathan Lebed   of 1196
 
Booksamillion.com Launches Star Wars Episode One Feature
BIRMINGHAM, Ala.--(BUSINESS WIRE)--May 3, 1999--Booksamillion.com (Nasdaq/NM:BAMM - news) today launched its Star Wars Episode One feature in dramatic fashion. The new look, which went on-line at 12:05 a.m. CDT, features a Star Wars Episode One movie countdown clock, the full range of Star Wars books and products, and an on-line contest featuring Star Wars Episode One memorabilia.

The site features not only Star Wars books but also offers magazines, music, comics, collectibles, gifts, apparel, books on tape, calendars, and figurines.

''We wanted to make a dramatic statement on our site to highlight our commitment to Star Wars Episode One books and related products,'' said Terrance G. Finley, President of Booksamillion.com. ''This movie and the tremendous interest it has created offers us the opportunity to highlight Booksamillion.com's unique ability to bring together the best available products across a wide variety of categories and deliver them to our customers at great prices.''

The site's new look will stay in place through the release of Star Wars Episode One on May 19th.

Booksamillion.com operates a deep discount e-commerce website selling books, magazines, and gifts at www.booksamillion.com, and gourmet coffee and related items at www.joemuggs.com. Booksamillion.com features the Millionaire's Club Discount Card offering customers better prices on the books and gifts they want.

Books-A-Million, Inc. (Nasdaq/NM:BAMM - news) is one of the nation's leading book retailers and sells on the Internet at www.booksamillion.com. The company presently operates 177 stores in 17 states. The Company operates four distinct store formats, including large superstores operating under the names Books-A-Million and Books & Co., traditional bookstores and combination book and greeting card stores, both operating under the name Bookland, and Joe Muggs Newsstands.

--------------------------------------------------------------------------------
Contact:

Books-A-Million, Inc.
Sandra B. Cochran, 205/942-3737
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