MySoftware Company(TM) and CurtCo Freedom Group Partner to Deliver Effective Tools to Small Businesses
CurtCo Will Drive Traffic to MyProspects.com(TM) From SmallOffice.com
May 4, 1999 07:00 AM
PALO ALTO, Calif., May 4 /PRNewswire/ -- MySoftware Company MYSW today announced the first stage of a strategic marketing arrangement with CurtCo Freedom Group LLC, publisher of Small Business Computing & Communication magazine. CurtCo will prominently link to www.MyProspects.com from their small business advisory Website, www.smalloffice.com, the leading technology resource for the small business owner anchored by the editorial from Home Office Computing and Small Business Computing & Communications magazines. Beginning next month, www.smalloffice.com will be offering MyProspects.com as a value-added service. Through a front-page link to MyProspects.com, small businesses can access MySoftware's revolutionary customer lead prospecting Web site that allows small businesses to profile their desired customers and instantly download qualified sales leads.
Additionally, all MySoftware customers can receive a complimentary subscription to Small Business Computing & Communications magazine by registering at www.MyProspects.com or registering desktop software products online at www.mysoftware.com. Small business owners registering on MyProspects.com will also receive 200 free leads.
This is the first in a series of co-marketing agreements between the two companies designed to ensure small businesses are introduced to a variety of services, products and publications that can help them grow their businesses.
"We are pleased to be working with CurtCo to broaden our exposure to America's 28 million small businesses. This partnership exemplifies our mutual dedication to serving this market," said Robin Goldberg, vice president of marketing for MySoftware. "We are committed to providing on-going value to the MySoftware customers, and by offering the free magazine subscription, we believe we are giving them one more useful resource to help them effectively grow their businesses."
"As the experts in small business, our readers turn to us for advice on products and services to help them run their businesses," said Carla Blanco, circulation director for Curtco Freedom Group. "We are excited that we can point them to a fantastic service like www.MyProspects.com which is designed specifically for the small business professional and addresses the key concern for 67% of them, which is growing their business quickly and profitably."
About CurtCo Freedom Group, LLC.
Headquartered in Malibu, California, The CurtCo Freedom Group (CFG) is a leading publisher of technology publications. CFG's magazines include Home Office Computing, Small Business Computing & Communications, Sales & Field Force Automation and Knowledge Management. Also, CFG Custom Publishing leverages Curtco's strategic expertise within its core niche markets to create, execute, manage and measure ongoing customer outreach programs for a variety of corporate clients. Visit CurtCo Freedom Group's web site at www.curtco.com.
About MySoftware Company
MySoftware Company combines powerful software with effective, affordable Internet and annuities solutions to easily turn any PC into a direct marketing powerhouse. MySoftware's complementary Internet services are dedicated to helping businesses find new customers (www.MyProspects.com) to grow their businesses. MySoftware actively works with some of the world's best-known companies to provide productivity solutions for their small business customers. More information on MySoftware and its alliances and products is available at www.MySoftware.com.
SOURCE MySoftware Company
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