Hitsgalore.com to Launch National Radio Campaign
May 4, 1999 09:59 AM
RANCHO CUCAMONGA, Ca.--(BUSINESS WIRE)--May 4, 1999-- Hitsgalore.com, Inc., (OTCBB-HITT) today announced it is launching a national radio campaign that will employ the use of national networks such as the CBS radio network and syndicated programming including Rush Limbaugh. Hitsgalore.com has hired the same leading ad agency that has successfully launched and branded many other dot com companies through radio advertising.
The decision to use radio is in large part due to the successful performances of other internet companies which have successfully used radio to drive market awareness and acceptance, such as priceline.com PCLN , Amazon.com AMZN and eBay Inc.EBAY .
This campaign on behalf of Hitsgalore.com will blanket the United States with 100% market coverage and will be carried on more than 3,500 affiliates in over 275 markets. Hitsgalore.com also recently announced a partnership with DoubleClick Inc. DCLK for online advertising.
The ad campaign is slated to kick-off during the last week of May. Hitsgalore.com is taking steps to handle the increased traffic anticipated from the radio spots, adding additional hardware and personnel. Hitsgalore.com will air the radio spots from its website for preview by mid-May.
Hitsgalore.com CEO Steve Bradford said, "Some of the more successful Internet companies conducted similar campaigns to establish themselves as a web destination. By driving traffic to the website, successful radio campaigns not only create traffic, but also generate revenues. While some Internet companies have enhanced shareholder value solely on the basis of revenues, we at Hitsgalore.com are concentrating on producing earnings."
Hitsgalore.com gives away free lifetime banner placements and banners, generating revenue from its Keyword Bid & Rank program, banner sponsorship, and Local City Editions featuring local content. Hitsgalore.com strives to provide porn-free searching and does not accept or encourage any porn or adult-content listings on its site. The company believes this compares favorably with other Internet portals and search engine companies in general, such as Lycos, Inc. LCOS , Excite, Inc. XCIT , Infoseek Corporation SEEK and Yahoo! Inc. YHOO .
Included in this release are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, as amended, and as that term is defined in the Private Securities Litigation Reform Act of 1995. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements as a result of certain factors including sales levels, distribution and competition trends and other market factors.
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