More good news: Headline: Glenayre's Wireless Access Group Receives Market Engineering Award
from Frost & Sullivan; Award Recognizes Marketing Success of the AccessLink II
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SANTA CLARA, Calif., May 4 /PRNewswire/ -- Glenayre's Wireless Access
Group today announced that it has received the Frost & Sullivan Market
Engineering Competitive Strategy Award for the paging industry. Frost &
Sullivan, an international marketing consulting and training company, gives
the award each year to the company that demonstrates superior competitive
strategy by best integrating the strategic elements of product, price,
marketing and sales. The award was given to the Wireless Access Group in
recognition of Glenayre's successful launch of its second generation two-way
ReFLEX 50 pager, the AccessLink II(TM), which includes an IrDA-compatible
infrared communications port.
"The Wireless Access Group has taken a leadership role in the two-way
paging arena with the success of the AccessLink II," said Brian Cotton,
manager of wireless communications, Frost & Sullivan. "Our market research
shows that the two-way paging market is expected to grow to almost 5.5 million
units sold by the year 2002. The Wireless Access Group has clearly
demonstrated an exceptional understanding of the potential of the two-way
paging market and thereby was able to achieve a speed-to-market advantage over
the other vendors. Glenayre did an outstanding job realizing the value of
full two-way messaging and delivering it to consumers in a small, convenient
and affordable device."
"We are honored that the strength of our competitive strategy has been
recognized with this award," said Gary Hermansen, president and general
manager of Glenayre's Wireless Access Group. "With the AccessLink II, we
anticipated and responded to market demand for a small device with full two-
way messaging functionality. The AccessLink II is the first and only device
that gives users unprecedented two-way functionality without having to
compromise size, battery life and ease-of-use. The low cost and advanced
functionality of the device make it an ideal tool for peer-to-peer and
workgroup messaging."
The AccessLink II is an excellent tool for workgroups as it allows fast,
easy and reliable communication among professionals either in or away from the
office. For example, design teams equipped with the AccessLink II are able to
speed through product decisions and improve the quality of their designs by
communicating instantly with each other as well as with customers and vendors.
The peer-to-peer and one-to-many messaging capabilities of the AccessLink II
also benefit executives by allowing them to easily stay in touch with their
entire team. For example, the president of a firm could send out one "status
update" message to staff members and within minutes know the status of orders,
shipments, the success of the latest marketing campaign and how construction
on a new building is progressing.
The AccessLink II, introduced in 1998, is the industry's smallest fully
interactive advanced two-way messaging device. The AccessLink II offers
complete two-way features including message origination and custom reply,
sending and receiving e-mail messages, along with an easy-to-use, folder-based
user interface. The AccessLink II also has an IrDA-compatible infrared
communications port that allows users to exchange data wirelessly with laptops
and Palm or Windows CE-based handheld devices. The device operates for over
30 days on a single, AA alkaline battery. The AccessLink II is currently
available through SkyTel, PageNet and MCI Interactive Paging.
The Market Engineering Competitive Strategy Award for the paging industry
is based on Frost & Sullivan's equipment research and consulting work in the
paging industry. Winners of the award are selected from an in-depth analysis
of the market competitors and interviews held with companies in the paging
industry. The Frost & Sullivan research management team reviews the awards
and the criteria used to select the winners to ensure that the competition and
award system are as fair as possible given the subjective nature of market
analysis and competitive assessment.
For over 30 years, Glenayre Technologies Inc. (NASDAQ:GEMS) has been
developing and providing leading edge personal telecommunication systems.
Glenayre is a premiere designer and producer of advanced, two-way pagers that
operate on the ReFLEX protocol. With over 2,200 employees and with products
installed in over 100 countries, Glenayre's net sales exceeded $399 million in
1998. Additional information about Glenayre is available on the company's Web
site at: glenayre.com .
AccessLink II is a trademark of Wireless Access, a wholly owned subsidiary
of Glenayre Technologies Inc.
ReFLEX is a registered trademark of Motorola Inc.
SOURCE Glenayre Technologies Inc.
-0- 05/04/99
/CONTACT: Toni Cupal of Wireless Access, 408-653-2241, or
toni.cupal@glenayre.com , or Kristin Hehir of Tsantes & Associates,
408-369-1500, ext. 34, or kristin@tsantes.com , both for Glenayre Technologies
Inc./
/Company News On-Call: prnewswire.com or fax,
800-758-5804, ext. 111723/
/Web site: glenayre.com / |
