so csco team is managing their business being lean and mean. no pain no gain......if you buy cisco story: old world firms like LU, NT, alcatel, siemens never cut projects and thus keep too many parallel projects going and become fat pigs. Chambers/Mortgridge doesn't want to repeat original old world biz game: ATT, Northern Telecom, ITT, ROLM, MITEL (same guys at NN now), Wang, DEC, Prime, Sperry, Burroughs, Honeywell, Wellfleet, got too fat and happy syndrome. IBM and ATT's LU spin-out are only ones who came back from MK Cap grave. Xerox, Motorola and Kodak still trying to come back now. Frankly, CSCO pulled LU back from mk cap grave and gave even more legitamcey to the sector. Nokia will put Motorola back from grave in same way CSCO set the upper mk cap bar for LU big time within 16 months, Qualcomm will end up as a weak sister in telecom sector like coms in networkers sector.
Clearly, the management team and intellectual property is what gains sector share. just look at what BMW is doing to Harley Davidson in the motorcycle sector in just two years. |