ANother example of aggressive marketing by iomega: repost from AOL
>>Subj: Sir Speedy Internal Fax
Date: 96-05-20 16:33:33 EDT
From: Cynicalguy
What follows is the fax that all 900 Sir Speedy's got about the new Iomega deal. One more bug piece of the puzzle. This is a bit better than the one mom & pop store near me. :}
Still the beginning of the beginning. I'm not selling at any price for at least a year!
<<DEADLINE
MAY 31, 1996
Here's something that will get you Jaz'd about new business!
The ioMegaReady Sir Speedy Center
Small business is booming, and publishing companies are leading the way. Thes growing business need to be able to access computers and output files on demand, at home or on the road. Their biggest problem, however, is transporting the large files and multiple documents they need to get the results they want.
That is why Sir Speedy is partnering with Iomega to make it possible for these companies to take advantage of the already great services offered by Sir Speedy centers. And to make things easier, we're offering special pricing on Iomeg'a popular Zip and Jaz drives. These prices are not available to the general public and are for a limited time only. Even if you already own a Zip drive, you can take advantage of this exciting offer:
Zip drive + 3-pack of media+$169 (Retail $219.95 +$59.85 for 3-pack)
Jaz drive +2-pack of media+ $561 (Retail 599.95+$124.95 for 2-pack)
In addition to special pricing, Iomega's multidimensional marketing campaign will help you increase your volume.
*Co-marketing-aggresively promotes Iomega's products and Sir Speedy center locations as ioMegaReady Bureaus. This national campaign will focus specifically on the publishing industry. Publications include:
Adobe Magazine, Publish It, PC Graphics and Video, Videography, AV Video, Digital Video, 3-D Design, Video Systems, MacWorld, MacWeek, Computer Graphics World, New Media, Multimedia Producer, Interactivity Magazine, PC Gamer, Computer Gaming World, Catalyst, CADENCE, PC World, PC Magazine, PC Computing, Windows Souces, Windows Mag, Byte, Wired Interworld.
*IoMegaReady Service Bereua in-center marketing materials
*ioMegaReady Locator Directory-customer referral program directs inquiring customers to Sir Speedy locations.>>
GO IO!!!!!!!!!
Cynicalguy
Bill Bronsteen
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Ken |
