Internet Retailer Bluefly.com Signs Deal
With MSN; Agreement with MSN Puts
Bluefly on Seven of the Eight Most Visited
Web Sites
Business Wire - May 05, 1999 08:34
NEW YORK--(BUSINESS WIRE)--May 5, 1999--Bluefly, Inc.
(Nasdaq SmallCap:BFLY), a leading Internet retailer of designer fashions
at outlet store prices (www.bluefly.com), announced today that it has
signed an online advertising deal with MSN.COM to become a merchant
in the Clothes & Accessories Department of MSN Shopping.
The deal provides that Bluefly.com will receive a fixed link in the Clothes
& Accessories Department of MSN Shopping, MSN banner
promotions, the opportunity to participate in monthly gift guides, and
rotating placement in the "Daily Specials" and "Featured Product" areas
of the Clothes & Accessories Department and main Shopping page.
"MSN was certainly on a very short list of partners Bluefly wanted to ally
with and we are very glad they were able to open up a slot for us in the
Clothes & Accessories Department," said Jonathan Morris, Executive
Vice President of Bluefly, Inc. "We believe MSN will help grow our
traffic and our sales, and we are looking forward to launching on MSN in
the next two weeks," Morris added.
MSN.COM marks the seventh significant portal relationship Bluefly has
established since it opened its virtual doors to the public on September 8,
1998. In addition to its relationship with MSN, Bluefly has formed
strategic marketing alliances with America Online, @Home Networks,
Excite, Go Network, Lycos, and Yahoo!. "We believe that the leading
portal companies are still one of the best source of relevant traffic for
Bluefly.com as well as an economic way for Bluefly to grow its customer
base quickly," Morris stated.
"MSN is committed to working with the very best online merchants," said
Deborah Levinger, Senior Business Manager, MSN Shopping. "Bluefly is
certainly one of the leaders in the apparel category and we are thrilled to
introduce our millions of users to the tremendous savings, convenience
and high quality products that Bluefly offers," said Levinger.
Bluefly, Inc. is a Nasdaq SmallCap public company. Headquartered in
New York City, in the heart of the fashion district, Bluefly.com aims to
be the most enjoyable way to shop for designer and name brand apparel
and accessories at savings up to 75 percent off of retail prices. Its
innovative MyCatalog feature is designed to eliminate the "hit-or-miss"
aspect of off-price shopping by allowing shoppers to see only those
products which are available for sale and match their interests. The online
merchant offers a meaningful alternative for consumers looking for service
and convenience in an outlet store environment.
This press release may include statements that constitute
"forward-looking" statements, usually containing the words "believe",
"project", "expect", or similar expressions. These statements are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements inherently involve risks
and uncertainties that could cause actual results to differ materially from
the forward-looking statements. The risks and uncertainties are detailed
from time to time in reports filed by the company with the Securities and
Exchange Commission, including Forms 8-A, 8-K, 10-QSB, and
10-KSB. These risks and uncertainties include, but are not limited to the
following: the competitive nature of the business and the potential for
competitors with greater resources to enter such business; consumer
acceptance of the Internet as a medium for purchasing apparel; recent
losses and anticipated future losses; the startup nature of the Internet
business; the capital intensive nature of such business (taking into account
the need for advertising to promote such business); the Company's
limited working capital and need for additional financing; risk of litigation
for sale of unauthentic or damaged goods; the successful hiring and
retaining of personnel; the dependence on third parties and certain
relationships for certain services; the dependence on continued growth of
online commerce; rapid technological change; year 2000 issues; online
commerce security risks; governmental regulation and legal uncertainties;
management of potential growth; and unexpected changes in fashion
trends.
CONTACT: Bluefly.com
Margaret McCann, 212/944-8000 x229 |
