To All: News!
March 5, 1997
I just want to say that I bought into this stock today and truly, truly regret that I did not know about it one year ago today when it was trading for about 1/13th of it's current share price. The chart of BFX is something to marvel at. The news today suggests that this company will continue it's ascent, wouldn't you agree?
- Records First Million Dollar Month
Rod Rice, CEO of Bow Flex Inc. released figures showing February to be
the biggest sales month in the company's history. Net sales topped
US$1,000,000 (CDN$1,350,500), breaking all previous records and making
February '97 the company's first Million Dollar Month.
Occurring in the shortest month of the year only makes this achievement
all the more notable - as does the fact that the company's expanded ad
campaign hasn't even kicked off yet.
In 1996 Bow Flex announced plans to launch a series of infomercials set
to air in early 1997.
Produced by the award-winning infomercial company, Stilson & Stilson,
the 30 minute spots are expected to drive this upward sales trend even
higher.
Bow Flex, the direct marketing firm specializing in the manufacturing
and distribution of home-fitness equipment and other consumer
products, is riding a wave of booming revenue and profit performance.
In the first three quarters of 1996, net profits exceeded those
registered for the entire previous fiscal year. Growth in net earnings per
share rose to CDN$0.10. At the same time, Bow Flex reported an increase
in its cash position by 51 %.
TEL: 1-800-382-0773 Rod Rice, CEO
Bow Flex Inc. |
