Urban Juice three-month results                                                                                                                         Urban Juice and Soda Company Ltd                                        UJS Shares issued 14,236,164                                  May 5 close $1.10 Thu 6 May 99                                                   News Release Mr. Peter van Stolk reports Consolidated sales for  the  first  quarter  ended  March  31,  1999,  were $2,849,720, up 109 per cent from sales for the first quarter 1998. Sales of Jones Soda increased over  the  previous  year  due  to  a  combination  of increasing  sales  in  existing  markets  as  well  as  the addition of new distributors. At the end of the first quarter 1999, the company  maintained a network of approximately 130 distributors in North America. Gross profit for the first quarter 1999 increased to $807,425 compared with $448,122 for the first quarter ended March 31, 1998. Gross profit is up for the quarter over last year due  to  higher  sales.  Gross  margin  for  the quarter  ending  March  31,  1999, was 28.3 per cent compared with 32.9 per cent for the same period last year. Gross margin was  down  over  the  same period  in 1998 due to four packs being included in sales subsequent to the first quarter in 1998 and which have a higher per case cost.  Gross  margin for  the  first  quarter 1999 compares with a gross margin for the 12 month period ending Dec. 31, 1998, of 27.0 per cent. Total expenses of $1,240,993 were up from $824,690 from the  previous  year due  primarily to a combination of increased promotion and selling expenses as well as administrative expenses. Promotion and selling increased due  to the  increased  level  of distributors and the associated programs in place for the distributors. Increased administrative expenses are  primarily  due to  increased  costs  associated  with  the  company's  litigation  against Tastemaker. Other  expense  primarily  consists  of  interest   expense   incurred   on outstanding indebtedness on the company's operating line of credit. The company's net loss increased from $337,359 for the three  months  ended March  31,  1998,  to  $437,704  for the period ending March 31, 1999. As a percentage of total sales, the net loss decreased from 24.8  per  cent  for the  period  ended  March  31,  1998, to 15.4 per cent for the period ended March 31, 1999, due primarily to a higher level of sales. The repeat case sales coming through the company's distributor network  and the  interest building from the grocery chain business is confirming strong consumber brand acceptance of Jones. As  announced  in  Stockwatch  May  5, 1999,   the  company  closed  a  private  placement  raising  approximately $2.5-million. This equity financing will assist with the  continued  growth of the brand in 1999.
             STATEMENT OF EARNINGS         Three months ended March 31
                       1999        1998                Net sales       $ 2,849,720  $ 1,361,179
  Cost of goods sold              2,042,295      913,057                 -----------  ----------- Gross profit        807,425      448,122                 -----------  ----------- Operating expenses:
  Promotion and selling             729,323       479,607
  General and admin               433,825      282,583
  Depreciation and amortization         77,845       62,500                 -----------  ----------- Total operating expenses          1,240,993      824,690                 -----------  ----------- Operating income (loss)             (433,568)    (376,568)
  Other expense (loss)               (4,136)      39,209                 -----------  ----------- Net earnings (loss)          $  (437,704) $  (337,359)                 ===========  =========== Earnings (loss) per share          (3 cents)    (6 cents)
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