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Gold/Mining/Energy : Direct Focus Inc. (DFXI)

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To: Andrew G. who wrote (7)3/5/1997 10:29:00 PM
From: trilobyte   of 768
 
Hi Andrew,

this is the text of a message I posted
in another BFX thread that never took off!
(http://www.techstocks.com/~wsapi/investor/s-7768/reply-1)
I repost it here since it seems that there
is interest in BFX developing...

disclaimer: I'm in @1.05, 1.22, 1.25 and
yes, I wish I would've discovered this
at .10cts per share. But it wasn't yet
making much money at the time!!!!!!!!!!!!

Here it goes (posted Nov. 8 1996)

are you still following this stock?

Bow Flex's main product is an innovative
muscle building/conditioning machine which
they market via commercials. They have
an infomercial in the making which they
will use to market a new product of this
type. I believe this infomercial will be
ready to be air toward the end of this
quarter.

What has struck me about this company is
the appearance of great value to the
investor, mainly, I believe, because the
stock has remained undiscovered and its
value has not caught up with fundamentals.

For your info, Rev 96 (Rev 95) were
1.4Mil (1.14) 2.22Mil (1.1MIL) 3.4Mil
(1.3Mil) during the last 3 quarters. 3.4Mil
quarter was announced last week. Now what
is striking for a penny stock is that
i) there aren't tenthousandgadzillion
shares floating: actually 5.5Mil floating
and 8.5Mil total. ii) they're making money!
last 3 quarters 96 (95) were .01 (0.0)
.03 (-0.01) 0.04 (-0.01). Now that's 8cts
in trailing earnings (mind you, canadian
cents!!) and the stock price closed at
1.05$ cdn today.

The cash position of the company has been
increasing steadily the last few quarters

So why is it still so low? I think simply
because it's a new and undiscovered company.
The infomercial might change that, and
eventually some brokerage house will pick
up on the rev/earnings story. My fair-price
target is 2.25$ cdn based on current rev/earnings
growth. If they can grow revenues to 15Mil in
97 and eps to 12-15cts, I believe the stock
should easily trade above 4$.

Voila, that's what I know about the financials
of this company. Unless there is a sudden and
unexpected turnaround in this company's prospects,
I can imagine with difficulty a price below 1$.
I've noticed alot of bidders around the 1$-1.05$
range this week. I was one of them and got the
shares I wanted.

Trilobyte
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