MessageMedia Develops Cross-Cultural Communications Capability to Support International Expansion Efforts
Company Offers E-Messaging Services in Six Languages
BOULDER, Colo.--(BUSINESS WIRE)--May 6, 1999--MessageMedia Inc. (Nasdaq:MESG - news), the leading provider of email based direct marketing and customer relationship management services, announced today the availability of e-messaging services in six languages to support its international expansion.
The multi-lingual capabilities, available in Spanish, French, Italian, Dutch, German, UK English and US English, expand MessageMedia's sophisticated e-mail messaging services.
MessageMedia's service capabilities have been enhanced with a Western European character set that allows segmentation of outbound email campaigns by language, as well as management of inbound responses in all six languages. As the international growth of email messaging accelerates, MessageMedia's robust messaging service will address the growing importance of providing email communications and services to customers across borders.
''MessageMedia recognizes the growing need to communicate with customers in all parts of the world,'' said David Ehrenthal, vice president of international development, MessageMedia. ''With the integration of multiple languages into MessageMedia's service capabilities, we now enable businesses to develop multi-cultural client relationships. This expanded language capability directly supports MessageMedia's commitment to developing a strong international presence.''
About MessageMedia Inc.
MessageMedia (Nasdaq:MESG, formerly Nasdaq:MAIL) is the leading provider of email-based customer relationship management and direct marketing services. The company offers a comprehensive suite of outsource messaging services for information delivery, permission-based direct marketing and ongoing customer communications using industry standard Internet protocols.
MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing and electronic commerce industries. Clients include E-TRADE, USA Today, GeoCities, Intuit, CMP Media, Barclays Bank and Bertelsmann.
SOFTBANK and its affiliates own approximately 49 percent of the outstanding common stock of MessageMedia Inc. Pequot Capital Management, a Connecticut-based research-intensive investment firm with more than $5 billion in assets under management, is also a major investor in MessageMedia.
''Safe Harbor'' Statement Under the Private Securities Litigation Reform Act. With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, undeveloped and rapidly changing market, and other factors described from time to time in MessageMedia's filings with the Securities and Exchange Commission including its annual report on form 10K for year-end Dec. 31, 1998. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc. 6685 Gunpark Drive East, Suite 240, Boulder, Colo. 80301 Phone: 303/440-7550; Fax: 303/440-0303; www.messagemedia.com
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Contact:
MessageMedia Inc.
Beth Mayfield, 619/410-3759
investor@messagemedia.com
or
Edelman Public Relations Worldwide
Renee Schwager, 312/297-7430
renee_schwager@edleman.com |
