Digital TV and Free PCs...
Found an excellent resource site for DTV. It's the Miller-Freeman publishing site at digitaltelevision.com. Excellent primer on the technologies and opportunities. Plus, some juicy bits about the high costs of pay-per-TV theft of service, etc.
Now, a little rumination about Free PCs. As we all know, there's a company giving away Free PCs in exchange for demographic information.
And, as we all have heard speculated, AOL has been rumored to be contemplating some sort of Free PC scheme in exchange for commitments to premium levels of service.
Well, I'd like to argue that Procter & Gamble, one of the world's largest advertisers, should be in the business of giving away Free PCs. A P & G executive stood before a significant gathering of online advertising luminaries last year and issued a challenge. He implored those gathered to come up with ways to make online advertising micro-targetable, trackable, and measurable. Were I
P & G, I'd be scrambling to encourage OEMs to adopt WAVX technology.
Because the WaveMeter delivers all the things that P & G--and any advertiser worth their salt--is looking for.
On another note, for obvious reasons, I am very interested in HP Ann Livermore's comments about progressive business arrangements that they are considering... including revenue sharing/transaction participation. (One of my first posts on this thread was about Ann Livermore and how HP was going to be making a huge push into the e-commerce space... and how she is seen as a person on the move within the HP culture.)
And, finally, a question for those who know: When we think of microtransactions, we think of little fees going from consumer to publisher or service in exchange for content. Is it possible that, a little like the Cybergold patented business model, that my Wave account could be ADDED to by taking certain actions... thus reversing the flow of the transaction? In other words, in classic permission marketing terms, could I earn a little micropayment for doing certain things... and could WAVX technology be used to enable this? That said, I know of several pay-for-action compensation schemes and business models. But, I'm just curious.
Incidentally, a guy named Goldhaber founded Cybergold, the company with the patented "pay for attention" business model. And, if I'm not mistaken, that Goldhaber is related to Michael Goldhaber, the man who, through a 5-part series in Wired some years back, coined the phrase "the attention economy." That set of articles is a wonderful read because it points out that the real currency online is "attention."
Best Regards,
c m
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