Response from IR.....
Richard -
I apologize for the delayed response. All of your suggestions have been
sent to MDMI, and they are currently working on several new approaches. You
must remember that MDMI is a 14+ year old bakery, and they must focus on
this core business to keep the revenue flowing in. I will attempt to
respond to your questions, and I urge you to call me on our 800# and leave a
phone number and a time that would be best for me to contact you.
1) MDMI uses a service called Submit It - which I believe is one of the top
services for attracting surfers to web sites. This process does not take
place overnight, and in many cases can take between 6 months to 2 years.
Obviously it is in everyone's interest to get MDMI's presence (inclusive of
Java Centrale) know on the Internet, and I can assure you that Dana Verrill
is extremely competent and seasoned in achieving this. I myself am rather
new to the Internet and the specific workings of metatags, spidering and
other forms of registering web sites with search engines. Dana has assured
me during several recent conference calls that this issue is being
addressed, and I would like to reiterate that ALL suggestions from ANY
shareholders are being reviewed.
2) MDMI is currently working on a newly revised advertisement and Internet
campaign that we expect to be released over the next 30 days. This will
include a considerablly larger presence for Java Centrale on the Internet.
There is a massive amount of support that must accompany this. That would
include proper inventory and accounting so that the company doesn't falter
in its delivery of any services. This is not simply a matter of designing a
web site and making it well known to users of the World Wide Web. I hope
that you can appreciate the attention to detail that Dana demands (reminder:
Dana has proven his mgmt ability with other entitites, inclusive of Spectrum
Technologies, another Public Company which Dana drove from zero to several
hundred million in anual revenue, and also holds the record for the most
number of shares ever traded on any given day).
3) Once again, MDMI is reviewing all opportunities associated with the
Internet, and refues to make any split second decisions, nor spend any
additional money on projects that are scheduled for revamping. MDMI, as
well as La Guardia have long term outlooks for the company, and have choosen
to move carefully and prudently, often times this requires patience. I
think this directly answers item "a" in your e-mail, as MDMI has a presence
on the Internet and an e-commerce presence that is simply the beginning to
many more things to come. Currently the BuyMDMI.com web site is serving as
an information tool for investors, a source of corp information and a link
to the iChargeit.com e-commerce site where coffee and other products may be
purchased. As to item "b", yes you are correct and once again, all of these
issues are currently being addressed and the proper web sites being designed
for specific purposes. Item "c" once again Richard, these things take time,
money and energy to be accomplished properly. MDMI has plans to sell every
product they have under their umbrella over the Internet, provided it makes
monetary sense to do so. Fresh bakery products cannot be easily shipped,
but I will add that several options are being reviewed. As to item "d",
many of the clients that MDMI has do not have web-sites. MDMI has been
working on development sites for many of these clients and once this is
accomplished links back to MDMI and their family of web sites will be placed
on each and everyone. This is a time consuming process which is costly and
cannot be accomplished overnight.
4) The Atlanta market is being reviewed and opened, and potential bakery
acquistions have been identified. It is my understanding that World Bar
will be purchasing bakery products only from MDMI. This will be
accomplished by weekly or semi-weekly shipments to the Atlanta area via
tractor-trailer from Dallas, in the same way that product is currently
shipped to Southern California.
Bawls - The Bawls agreement is EXACTLY as it was defined in the PR. There
is no mention of Georgia because it was not part of the agreement. Had
Georgia been a part of the agreement it would have obviously appeared in the
PR. If MDMI had arranged to distribute throughout the southeast that would
have been stated in the PR as well, vs. the states in which MDMI has
recieved distribution rights. I do not know why you would think that MDMI
would have "left out" anything that was available for public release.
Richard, there are many great things that can, may and will be announced by
MDMI in the upcoming months, but a business is not built overnight. I would
like to say that your suggestions and comments are more than welcome and are
not falling on deaf ears. La Guardia is growing and the Internet is a new
market for us. I would urge you to continue making suggestions and
constructive criticism, and I promise you that we will continue to better
our relationships with MDMI's investors. We have received clearance from
our attorney, and will be registered on SI today, and begin responding to
questions via that medium.
Once again, I want to personally thank you for your time and persistence,
and invite you and any other shareholders to query us as often as is
necessary.
Sincerely,
Phil Hernandez
Public Relations
La Guardia GFS |
