Market Gems:Stocks w/Strong Earnings and High Tech. Rank Message Board

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Strategies & Market Trends : Market Gems:Stocks w/Strong Earnings and High Tech. Rank

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To: SAMS BONE who wrote (38731)	5/7/1999 12:23:00 PM
From: Doug Robinson	Read Replies (1) of 120523

EGRP-BancBoston's Keith Benjamin (see below) very positive today! "ETRADE - EXPANDS MARKETING AGREEMENT WITH AOL - Demonstrating the strength of its initial marketing deal with AOL, ETrade signed an additional multi-million dollar deal with the company. To review the initial agreement, ETrade paid AOL $25 million over 2-years, to receive preferred positioning on AOL's Finance Channel. Under the new deal, ETrade broadens its reach on the AOL service by receiving placement throughout the News, Entertainment and Computing Channels, which according to Media Metrix data, are the top 3 trafficked sites in the news/entertainment/information category. In addition to these channels, ETrade will be placed on AOL's mailbox and sign off pages. We believe the extension of this relationship illustrates the effectiveness and efficiency, in terms of lower customer acquisition costs, of the AOL brand. Of other interest, ETrade's reach in March exceeded the combined reach of Charles Schwab & Co. and Ameritrade Web sites, according to Media Metrix March."

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