Excerpts from their quarterly announcement:
Traffic continued its positive trend, delivering an average of over 264 million ad impressions per day during the month of March, 1999 compared to 172 million ad impressions per day during the month of December 1998, an increase of 53 percent. DoubleClick DART delivered 8.2 billion ads in March 1999. In addition, the number of Web publishers serviced by the DART technology increased to 675, with 7,400 unique sites in the first quarter of 1999, an increase from 570 Web publishers with 6,400 unique sites in the fourth quarter of 1998.
In the fourth quarter of 1998, DoubleClick announced the launch of Closed-Loop Marketing Solutions, a suite of products designed to give Internet advertisers and agencies real-time, in-depth control of delivery, measurement and analysis of their online marketing campaigns. We are pleased to announce that the Closed-Loop Marketing Solutions served over 900 million ads in the first quarter, and signed up 30 customers, including Dell Computers.
International Operations
Revenue from the DoubleClick International Networks grew 20% in the first quarter to $4.9 million compared to the fourth quarter of 1998. Barry Salzman, President of DoubleClick International said, "We are very pleased with the growth of this business. We now have a presence in 17 countries."
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