I've got to tell you, I'm very enthusiastic about iTurf. I just had a long conversation with Dennis Goldstein, CFO, about various issues concerning iTurf and its path forward. This guy has a lot on the ball! He's smart, articulate and "has a sense of urgency."
Either Stephen Kahn, CEO, or Dennis will be out-and-about soon to tell the iTurf story. They have an exciting story to tell. He's aware of Herb Greenberg's comments (more about Delia*s than iTurf) and the Motley Fool analysis, which he viewed as "positive" from iTurf's standpoint, but confusing regarding the valuation analysis. Which is why the iTurf story needs to be told.
He's well aware that iTurf has a "golden opportunity" to seize the prize of making iTurf's web-page the destination place for Generation Y. A new web-site is under construction which will broaden the appeal of the site both from a "community" standpoint and as an e-commerce site. The new web-site will make it readily apparent that iTurf and Delia*s are two entirely separate companies. The creative director of the new web-site is an experienced executive formerly of Saatchi & Saatchi, who has significant marketing experience with major consumer accounts targeting the teen market. In addition, iTurf is hiring and interviewing top-notch creative talent.
It is unlikely that we'll see many banner ads on the site, rather expect major advertisers to "sponsor" content areas.
Dennis is also comfortable with the analysts estimates of revenues and (earnings).
Guys, be patient. This is a great opportunity. |
