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Non-Tech : Any info about Iomega (IOM)?
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To: Cogito who wrote (17556)3/6/1997 4:45:00 PM
From: Jeffery E. Forrest   of 58324
 
Allen, I'm remembering the 60-70% figure from early FALL when I was telling this thread to go short. I will try to track down the quote, BUT I've a pretty long memory and I remember we went over this rebate deal ALOT.

As I remember KE made a statement to the effect that the rebates were between 50-70%, BUT closer to 70 than 50. I took this to mean 69% ;-)

EVEN at 50% though, this is a MUCH higher rate of return than is normal. I have an article SOMEWHERE from the USRX thread discussing how MOST people just don't ever get around to using the rebate. I believe 25% is even considered on the high side of "normal".

Bottom line is that I think IOM was blindsided by their own success. I would bet my last dollar that when the IOM management was sitting around discussing a rebate they had no idea that it would take so much out of their pockets.

If YOU were selling ZIPS and wanted to promote them with a rebate, would YOU WANT your customer base to ALL ask for a rebate? I think not. Nobody is that altruistic.

You'd be hoping like hell that your customers would throw the rebate slip into the junk drawer and forget about it.

That said, Let me say I still LOVE my ZIP. Those CD-writes are starting to look VERY affordable and reliable though. I hope IOM has a PLAN for the future, cause my ZIP is already looking OLD.

Good Luck
Jeff
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