Strategy Analytics: Consolidation of Internet Companies--Biggest Trend of 1999
Competitive landscape to undergo fundamental change as linkages tighten between Internet content, networking, service and portal providers.
NEWTON, Mass., and LUTON, U.K., May 5 /PRNewswire/ -- The latest worldwide research from Strategy Analytics shows that 1999 will be a crucial year in the development of the Internet, with profound implications for Internet business strategies. By the new millennium most of the leading Internet players will have merged with complementary vendors in adjacent positions in the industry value chain. Far from becoming a fragmented market in which most vendors have equal access to technologies, buyers or suppliers, SA predicts that the Internet Industry will harbour large, dominant and highly vertically integrated, international or national players.
These findings are presented in a recently published study, ''Mergers within the Internet Industry Value Chain: Strategies for Success'', from the ''Internet Business Strategies'' advisory service of Strategy Analytics (formerly BIS Strategic Decisions), the leading technology marketing consulting firm. ''Internet Business Strategies'', monitors new Internet opportunities on behalf of leading players.
The research demonstrates the power of vertical integration to help secure and grow Internet businesses, and develops a four-point guide for Internet strategists who are grappling with the waves of vertical integration in the Internet Industry. As Checkley described, ''the next 12 months will be a time when certain vendors are either locked into, or out of, growth opportunities on the Internet. Vertical integration will be one the greatest structural forces in determining the winners and losers. Perception that Internet industry structure is becoming highly vertically integrated should become self-fulfilling as Chief Executives race to exploit opportunities before they are foreclosed by competitors.''
Another recent study from Internet Business Strategies quantifies Internet users, with its report, ''Worldwide Network Applications Market Forecast (1997-2003)'', providing market sizing, analysis and forecasts for messaging technologies in the major country markets throughout the world.
Company Background:
Strategy Analytics, formerly BIS Strategic Decisions, provides information and insights which help competitors develop strategies in consumer electronics and media, communications, personal computing, automotive electronics, and enabling technology business. Working on a truly global basis, Strategy Analytics delivers planning support in published and consulting formats to meet the decision support needs of clients in Europe, North America, Japan and the Far East.
SOURCE: Strategy Analytics |
